12 Video Formats Kenyan NGOs Should Be Making, Beyond the Fundraising Appeal
Twelve video formats NGOs in Kenya and East Africa can use for fundraising, reporting, advocacy, training and social media, with tips for each.
Most NGOs think of video as one thing: the fundraising appeal. In practice, a single shoot can feed a dozen different formats. Here are twelve worth considering.
For donors
1. The fundraising appeal
One person’s story, a clear change and a clear ask. See how to make one with dignity.
2. The donor report film
Your year in three minutes. See our donor report video playbook.
3. The thank-you video
A short, personal message from the field to supporters. Simple, and often the most-watched film of the year.
4. The proposal film
A two-minute film sent ahead of a funding proposal, showing the team and the work.
For programmes
5. Programme documentation
Footage and interviews recorded over the life of a project, for learning and evaluation.
6. Training videos
Practical films for staff, volunteers and communities. See training videos.
7. Explainers
A clear explanation of a policy, a piece of research or how a programme works.
For advocacy and the public
8. The advocacy documentary
A longer film for policymakers, screenings and the media. See documentary production.
9. Community-voiced films
Films made with communities, telling their own story in their own language.
10. Social cut-downs
Vertical, subtitled clips from every shoot for TikTok, Instagram and LinkedIn. M+R Benchmarks reported that the average nonprofit’s TikTok following grew by around a third in 2025 (M+R Benchmarks 2026).
For events and partners
11. Event highlights
A short film from your conference or launch. See event videography.
12. Partner and staff profiles
Short introductions to the people behind the work, for your website and recruitment.
Plan once, film once
The most efficient approach is to plan several formats before a single shoot, so one trip produces material for the whole year. We can help you plan it: see NGO video production, or read how to brief a production company.
Afrovo Studios is a Nairobi-based production company making films for NGOs, conservation groups and purpose-led organisations across East Africa. If you are planning a project, get in touch.
